Training & advisory for

product innovation & GTM in the AI era

4-time B2B startup CMO, including at unicorns and acquisitions.
I teach an MBA-level course on entrepreneurial strategy with a focus on product innovation and B2B market entry.
Advisor to entrepreneurs and product, marketing and sales teams in B2B companies.
My Approach

Entrepreneurial Strategy

A structured approach to B2B product innovation and GTM.
Question #1: what is your current focus area?

Phase 1 · From idea to product
Phase 2 · GTM & Growth
Customer-Problem-Solution Fit
Business-Model Fit
Product-Market Fit
GTM-Fit & Scale
Phase 1 · From idea to product
Customer-problem-solution fit
Goal Value prop & features
Tap to open
  • Who is the ideal customer?
  • Who's involved in the buying decision?
  • What do they need?
  • What's your value proposition?
  • Which product features to prioritize?
  • What's the user experience?
Business-model fit
Goal Profitability potential
Tap to open
  • How to deliver your value to the market?
  • How to capture the most value?
  • What should you build / buy / partner on?
  • How to optimize your cost structure?
Phase 2 · GTM & Growth
Product-market fit
Goal Customer revenue
Tap to open
  • How to improve your brand?
  • How to generate demand?
  • How to close the deal?
  • How to onboard new customers?
  • How to improve customer retention?
  • How to increase upselling and cross-selling?
GTM-fit & growth
Goal Growth & scale
Tap to open
  • Combining inbound and outbound strategies.
  • Multi-products, multi-countries, multi-ICPs, multi-messaging.
  • Shifting from product-led growth to sales-led growth.
  • Orchestrating teams — product, sales & marketing, customer success.

My Services

Three ways to work together — each with a structured approach tailored to your stage and goals.

Nir Maor — strategy advisor

The 3-Phase Project

A structured engagement that fuels your GTM and growth engines — from diagnosis through execution to scale.

1

Diagnosis & Strategy Audit

A deep diagnostic of your product positioning, GTM motion, and organizational alignment. I surface the root causes — not just the symptoms.

Value prop sharpeningGTM bottleneck IDStakeholder interviewsProduct characteristicsGTM bottleneck ID
2

Execution Roadmap

Translate insights into a concrete action plan. We define the highest-leverage moves and align the team behind them.

PMF leversPricing & PackagingSales EnablementDeal closingSales methodologySmart pricingCustomer loyalty
3

Scaling & Optimization

Build the systems for repeatable growth. Embed AI workflows where they create leverage and install the growth loops that compound.

Team structureGrowth loopsAI integration

Academic Authority & Corporate Training

Entrepreneurial Strategy

A complete MBA-level workshop for founders and leadership teams building product, market, and GTM clarity in the AI era.

20-30 hour customized workshop
Module
AI-Powered Product Innovation

Turn AI from a buzzword into a practical product discovery, experimentation, and roadmap acceleration engine.

Module
AI in GTM

Map where AI can sharpen positioning, segmentation, content, sales workflows, and growth decisions.

Mentoring

Focused, personalized engagements for founders and GTM executives who need strategic feedback and guidance, not a workshop.

Mentoring Founders & Executives
Fractional CMO
Explore Options Free 30-min intro session
Reputation

What people say

Nir Maor — B2B entrepreneurial strategy advisor, MBA lecturer and 4-time startup CMO
📍 Kfar Saba · Available globally
About Me

Academic Lecturer
& Freelance Advisor

4-time B2B startup CMO, including at unicorns and acquisitions. I bring practitioner depth to every engagement — not theory, but lived experience across product, GTM, and growth.

I teach an MBA-level course on entrepreneurial strategy with a focus on product innovation and B2B market entry. The same frameworks I teach, I apply with the companies I advise.

My work sits at the intersection of product strategy, sales, marketing, and customer success — because real growth only happens when those functions speak the same language.

20+Years experience
B2B startup CMO
MBACourse lecturer
30+Companies advised
10+Testimonials
Get In Touch

Want to explore options for tailored workshops, mentoring, or deep advisory?

Let's start with a conversation.